There are three common purposes for developing software. They are:

1. To meet specific needs of a specific client or business (the case with custom software)

2. To meet a perceived need of some set of potential users (the case with commercial and open source software)

3. For personal use

Software applications are based on three specific layers:

1. The application layer: Meaning a normal visitor to your website. It is used in standard models of computer networking and for Internet Protocol Suite or TCP/IP (computer networking model and set of communications protocols used on the internet and similar computer networks).

2. The Presentation Layer: This layer is responsible for the delivery and formatting of information to the application layer. It is used for common visitors information.

3. The Database Layer: This is the innermost layer of software development of a computer. The layer where all of its data is stored. Anything that goes wrong in the computing environment of a software, is always rooted in the above mentioned layers. This is the main reason why Intersage recommends you to use the company’s own devices for a support system.

The most important benefit of having custom software development done, is that it is tailor-made by developers to your specifications in order to best serve your business’ needs. With custom business software, you will be guaranteed that the software makes a great fit for all of your business’ requirements.

Creating a good logo will define a brand, as well as generate popularity and recognition amongst your target clients. If you want to create a huge statement with your logo, then Intersage is the right team to help you succeed at doing that. One of the main reasons logos are designed, are to create publicity with its advertisement. Our team of experts will guide you in the logo design world to create a unique logo that will wow your target audience.

Pay per click is an internet advertising model used to direct traffic to websites, in which advertisers pay Google or other search engines whenever the ad is clicked on, which gives the host entity incentive to display the ads as search results. CPC (cost per click) is decided by Google based on how many people want to advertise in that specific space, and how much they are willing to pay. You are basically bidding against other companies. This is a way to provide purchase opportunities wherever people may be internet surfing.

What are the benefits of using PPC?

The benefits are unlike SEO (search engine optimization: the process of affecting the visibility of a website or a webpage in a search engine’s unpaid results), where you have to prove yourself to Google to move up in the rankings, PPC puts you on top right away. A PPC campaign can be created and put in place in a matter of hours, delivering much faster results. PPC can also be switched on and off as needed. PPC allows you to track how much your cpa (cost per acquisition) is because you can see how much you pay per click, and how many clicks it takes to convert a sale.

You can’t always sell directly online, but generating leads or emails for email marketing with PPC is a powerful component of any successful online marketing effort. You can measure the value of those leads and email lists, giving you the ability to measure the customer lifetime value from those leads, thus tracking their ROI (return on investment). That would make any client a smiling client.

SEO is a methodology of strategies, techniques, and tactics used to increase the amount of visitors to a website by obtaining a high ranking placement in the search results page of a search engine. For example, Yahoo, Google, Bing, etc. The higher a website naturally ranks in organic results of a search, the greater the chance the site will be visited by a user. If your website continually shows up in numerous search results, then you will be gaining a potential client’s trust over a competitor’s site. Having that credibility is a deal maker for most consumers.

Having a great SEO strategy allows you to market to people when they are looking for the products your business provides. You just show up when they are looking for businesses like yours, without having to convince them they need your product or service. All you need to do is convince them that you are the right business to purchase from.

Once you have proven yourself with Google and earn high rankings, the traffic coming from the organic search will now become free, as opposed to PPC (pay per click).

Mobile apps are written specifically to take advantage of the unique features a particular mobile device offers. For example, a gaming app might be written to take advantage of the iPhone’s accelerometer (an instrument for measuring acceleration). Specific codes are used for each unique device. If an app needs to run on multiple operating systems, then the application must be rewritten for each specific device. Our mobile app development team understands your needs, and will make sure they are met in a timely manner.

We work around the clock to make sure your website’s developments are maintained on a regular basis. Our support systems are always active. We want to make your app completely user friendly and up to par.

Our mission at Intersage is to design and build a website that will maximize a site’s chance of being found by search engines over any competitor’s site. We aim to create the most dominating design for our clients. The goal of our websites are to convert prospective leads into paid customers. Additional services include digital and social marketing campaigns designed to drive high interest traffic to your website.